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Industry News
Want to keep an eye on the state of the industry & where it's headed?
Check the Industry News section frequently to see what's being said, who's saying it and why it matters!
June 2010 Industry News
June 30, 2010
Mediaweek
Out-of-Home Viewing Kicks Up ESPN/ABC World Cup Stats
Out-of-home viewing has given ESPN/ABC’s 2010 FIFA World Cup coverage a 47 percent lift over its linear TV deliveries.
June 25, 2010
network2media
South African OOH report underlines efficacy of billboards
A recent research conducted by Out of Home Media South Africa (OHMSA) has laid to rest apprehensions if any regarding the medium. The study has revealed that 83 percent of the respondents viewed billboards as the format most effective for brand advertising over that of competing mediums.
June 24, 2010
Digital Signage Universe
EYE Launches In-Mall Mobile Proximity Marketing Network
Leading Out-of-Home mall media specialist, EYE, has partnered with Ace Marketing & Promotions to launch a Mobile Proximity Marketing Network across EYE's digital Eyelite units. With Ace's technology, advertisers can reach on-the-go shoppers via their mobile devices. This Mobile Proximity technology delivers rich media content via Wi-Fi or Bluetooth within EYE malls.
June 22, 2010
Digital Signage Universe
Planes, Trains & Automobiles - Digital Signage Takes Transport
The Screen Forum's New York Launch Event Focuses on the Digital Out-of-Home Transportation Sector
The event, Planes, Trains & Automobiles: Digital Signage Takes Transport, was held in association with the Digital Screenmedia Association and brought together thought leaders from advertising, media, and industry stakeholders to explore the current trends in digital out-of-home media in the transit sector.
June 22, 2010
Brand Republic
Outdoor 'alive and kicking' say Lions judges
The result of this year's Outdoor Lions proves that the sector is "alive and kicking" according to the category's jurors. Two campaigns were awarded the Grand Prix in the category, while 11 Gold Lions were also handed out.
June 22, 2010
Advertising Age
Diesel Wins Outdoor Grand Prix for 'Be Stupid'
Jury Also Awards Andes Beer Grand Prix for 'Teletransporter' for Its 'Ambient' Execution
The trophies for outdoor at the 57th annual Cannes Lions International Advertising Festival today went to two different executions -- one decidedly technological and one decidedly not.
June 21, 2010
Arbitron
Arbitron Announces Next Generation Electronic Audience Measurement: PPM 360™
Sleeker, smarter audience measurement solution includes wireless technology to fit consumers' on-the-go lifestyle
The Arbitron Portable People Meter technology tracks consumers' exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based digital media.
June 18, 2010
MediaPost
After the Popcorn, Before the Show
According to The Cinema Advertising Council (CAC), total cinema advertising industry revenues of CAC members, accounting for more than 82% of 38,794 U.S. movie screens, grew by nearly 2% to $584,067,000 in 2009, as compared to a total of $571,421,000 in 2008, despite a year that saw spending in other traditional media decrease significantly.
June 14, 2010
Digital Signage Universe
Making Sense of Digital Place-Based Media Buying
How New Tools and Services Are Making It Easier to Buy and Plan Digital Out-of-Home Media
One of the primary issues facing our industry is finding a way to make it easy for brands and their agencies to access, plan, and buy advertising on digital placed-based networks. Fortunately, there are several companies and organizations working on solving this problem.
June 14, 2010
Advertising Age
Inside Outdoor Advertising's Digital Makeover
Old Billboard Medium Embraces Technology, Creativity
Technology is transforming this old-as-the-ages ad channel into something far more interactive, whether it's billboards that change color or shift shapes, or bus shelters that interact with the mobile phone in your hands.
June 14, 2010
Adweek
Media Plan of the Year 2010
This year's group of winners, besides being more numerous, are also more varied
We tried to reflect the changing ways in which media is planned, bought and executed. Gone are the days of a siloed TV campaign or an out-of-home-only effort. Every plan involves several media working in concert to achieve clients' marketing ambitions.
June 14, 2010
MediaPost
RMG Doubles Fitness TV Audience
RMG Networks (formerly Danoo) revealed that the audience for its Fitness Entertainment Network almost doubled between the fourth quarter of 2009 and the end of the first quarter in 2010 -- from just under 9 million ad exposures to nearly 18 million, according to new figures from Nielsen Media Research.
June 7, 2010
MediaPost
Action! Cinema Advertising Booms in 2009, 2010
Talk about bucking a trend: virtually alone among major media, digital out-of-home video posted positive revenue growth in 2009, thanks in part to continuing growth in cinema advertising. Better still, total cinema ad revenues are trending up by double-digit percentages in the first half of 2010, according to Michael Chico, president and CEO of the Cinema Advertising Council.
June 3, 2010
Digital Signage Today
Are small towns the big market for digital billboards?
With a network of five digital billboards in a market of just 25,000 residents, Ardmore, Okla., just might be the digital billboard capital of the universe. It’s also a perfect example of how small towns are perfect markets for digital billboards — as small-town billboard network operators are able to undercut competing media ad rates and target their ads more specifically to certain geographic and time-sensitive sectors.