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July 2010 Industry News
July 29, 2010
Digital Signage Universe
CARE Media Holdings Expands Digital Signage Footprint to 5,500 Medical Specialty Offices
CARE Media Holdings Corp, whose KidCARE TV, Women's HealthCARE TV, and PetCARE TV networks air customized educational programming in 4,500 medical specialty offices throughout the United States, has announced plans to increase its coverage by adding 1,000 new medical specialty offices to its national digital footprint.
July 23, 2010
DailyDOOH
Nielsen Credits GSTV With 27 Million
Gas Station TV’s Pocketpiece reports are presented in a format common to all Nielsen-measured networks, including traditional television networks. The reports define standard Nielsen-provided analytics to support the planning, buying and post-buy evaluation of the Gas Station TV network.
July 22, 2010
Digital Signage Expo
7 Benefits of Using Restaurant Digital Signage
In addition to providing a cost-effective and efficient way to meet the new federally mandated food labeling requirements, digital signage provides restaurateurs with a flexible tool for enhancing customer service and increasing sales.
July 19, 2010
Digital Signage Today
New light shed on DPAA initiatives
Former DPAA president Suzanne LaForgia previously identified three strategic initiatives for the DPAA going forward. DiFranza was able to provide an update on these, and talk about several more, shedding a bit more light on what the group has been working on and what to expect in the near future.
July 12, 2010
MediaPost
'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends
The audience impressions for ads running on digital screens in networks such as RMG Fitness and Zoom Fitness grew 25% during the first quarter of 2010 compared with the fourth quarter of 2009, the first quarter in which Nielsen Co. published its so-called Fourth Screen Network Audience Report.
July 14, 2010
Digital Signage Expo
New Study Proves Value of Hospital-Based Digital Out-of-Home Advertising
The Patient Channel, a 24/7 in-hospital television network from Interactivation Health Networks, has conducted a study for one if its pharmaceutical advertisers that demonstrates above average ROI — a 5:1 ROI after six months and 8:1 ROI after a 12 month targeted advertising campaign.
July 1, 2010
Digital Signage Expo
Challenges and Opportunities in Deploying Digital Networks in a Transit Environment
If done correctly, use of DOOH transit advertising can be extremely beneficial to the ridership, the transit authority and its advertising sales partner.