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July 2009 Industry News

July 14, 2009
Media Life Magazine
But again, a sunnier view for outdoor
Magna sees recovery beginning in second-half 2009

Magna's 2009 U.S. media spending report, issued yesterday, suggests that out-of-home will be hit hard by the down economy during second quarter, like virtually all categories of media. But the sector will recover much more quickly than other areas of media, posting a compound annual growth rate of 3.6 percent through 2014, behind only online during that period.

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