Industry Information

Industry News

Want to keep an eye on the state of the industry & where it's headed?

Check the Industry News section frequently to see what's being said, who's saying it and why it matters!

January 2010 Industry News

January 31, 2010
MediaPost
5 Feisty Guerrilla Marketing Ideas for 'Oh 10'

1. More DO, Less SAY 2. Meet Up meets Flash Mob 3. Pop-up not Pooped Out 4. Taking Tech over the Top 5. Little Luxuries

January 29, 2010
USA Today
Digital Signage Supplement
YOUR GUIDE TO DIGITAL SIGNAGE APPLICATION & BUSINESS TRENDS TODAY

USA Today editions in New York, Chicago, Los Angeles and Washington published today (29th January 2010) include a 16-page special supplement on Digital Signage and Digital Out-of-Home. Download the full 16-page, Jan 29th supplement (by permission of Publisher MediaPlanet).

January 28, 2010
OVAB
The Nielsen Study Confirms It: In-store TV works!
Digital display screen advertising at the point of sale considerably boosts sales and brand awareness.

According to a new consumer survey by the Nielsen research firm on “Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores,” digital out-of-home Media (DOOH) increases sales at the point of sale (POS).

January 28, 2010
Digital Signage Expo
10 Top Digital Signage Trends

Numerous factors will figure into the success of digital signage in 2010, which is showing all the signs of being a banner year and tipping point for the industry.

January 28, 2010
Digital Signage Expo
How to Effectively Use Digital Signage in Sports and Entertainment Venues

In today’s competitive market it’s essential that stadiums and arenas offer more to the paying customer than simply a seat with good sightlines. As an increasingly varied target market demands more bang for their buck, entertainment venues are incorporating high performance digital signage as a way to communicate with customers and enhance the visitor experience.

January 25, 2010
Media Life Magazine
Your client at the Daytona 500
Coming up Feb. 14, it's the big event in NASCAR racing

Getting your courtside logo flashed on the screen for three seconds during a nationally televised sporting event makes for good brand exposure, but at its best outdoor advertising is about actually engaging people in your brand. And in that respect, there may be no better audience than NASCAR fans, who are extremely loyal to the sport's sponsors, and no better race than the Daytona 500, often referred to as the Super Bowl of racing.

January 20, 2010
Media Life Magazine
What 2010 holds for alternative media
Expect to see ad spending pick up with the economy

What will this mean for alternative media? To find out, Media Life talked to Nic Denyer, senior vice president for non-traditional media at Streetblimps, which offers a wide selection alternative media. Denyer talks about the effect of the ad downturn on alternative media, when he sees spending coming back, and the great appeal of alternative media as compared to traditional media.

January 19, 2010
Digital Signage Today
How LED backlighting is changing outdoor digital signage

One of the buzzwords in the display industry right now is LED, thanks much in part to the rise of ultra-thin consumer screens that owe their one-inch depths to LED side-lighting technology. But long before being used in the home, LED-lit screens were being used commercially, and have since dramatically changed digital signage, particularly outdoor installations.

January 19, 2010
Business Wire
Digital Signage Expo 2010 to Showcase the World's Newest Digital Signage Technology

Digital Signage Expo (DSE) 2010 will present the newest, most cutting edge technology in the digital signage, interactive technologies and out-of-home network industry on February 23-25, 2010 in Las Vegas. DSE’s New Product Pavilion will feature dozens of new and innovative products that attendees will have the opportunity to be the first to see.

January 19, 2010
Media Life Magazine
Your client wrapped around a train
The sight of those brilliant colors rushing toward you

At its best, out of home advertising offers advertisers the opportunity to break beyond clutter and be seen where few or no other advertisers are visible. At its very best, it delivers a dramatic visual impact. Those are two qualities in abundance when an advertiser chooses to wrap his message around a moving train.

January 18, 2010
Mediaweek
JCDecaux completes takeover deal for Titan Outdoor

The acquisition consolidates French-owned JCDecaux's lead in the UK out-of-home advertising industry, giving the company about 29% of the market. Under the terms of the deal, JCDecaux will take over the majority of Titan Outdoor's UK advertising inventory, broadening its transport media portfolio with the addition of rail sites and strengthening its retail and mall offering.

January 15, 2010
MediaPost
DOOH Weathered 2009 Better Than Most

No one's likely to be breaking out the champagne just yet, but it's already clear that the digital out-of-home business fared better than virtually every other media sector, including both traditional and online. This bodes well for a strong recovery in 2010 (barring further economic woes).

January 13, 2010
The New York Times
A Census Campaign That Speaks in Many Tongues

The ads in the new media will join ads in traditional media, among them television, radio, magazines, newspapers and billboards. There will also be unconventional elements like a Nascar sponsorship and a cross-country road tour of vehicles containing census exhibits, led by a 46-foot trailer.

January 11, 2010
Media Life Magazine
Your client as a sand sculpture
Think of them really as events that unfold over days

At its best, alternative media is about turning a simple ad message into an event that gets people staring and talking, and when it comes to buzz-building events, there's nothing quite like a 50-ton sand sculpture erected at a busy location miles from any beach, say Times Square.

January 7, 2010
Media Life Magazine
What the year holds for out of home
A recovery in ad spending taking hold in third quarter

Posterscope U.S. chief executive officer Connie Garrido and senior vice president Ray Rotolo talk to Media Life about when the recovery will take hold, what categories will lead that recovery, and how alternative media has been impacted by the recession.

January 5, 2010
Radio Business Report/Television Business Report
2010 forecasts: Confidence makes its return?

2010 looks to be a rebound year, given the horrific comps for most media in 2009. Confidence is up, and most are conservatively optimistic that dollars and ad categories will make their return – at least sometime in 2010. As well, new technologies in most media aim to grab the attention of agencies and advertisers, with the promise of greater accountability and ROI.

January 5, 2010
Digital Signage Expo
Nielsen Study Shows Zoom's Fitness Digital Signage Network Engages Over 14 Million Viewers a Month

Zoom Media & Marketing, a fitness digital media company, recently announced that The Nielsen Company has confirmed that Zoom’s Fitness Network has the largest viewing audience of any measured digital health club media network and that its audience is significantly more affluent than the typical American.

January 4, 2010
Digital Signage Today
Digital Signage Expo 2010 to present world's largest digital signage conference program

The conference will offer a total of 40 hour-long seminars presented in eight tracks, including the Communications-based and Advertising-based Digital Out-of-Home Networks Tracks; the Brands & Advertising Track, designed specifically for National Marketing and Advertising Agency Professionals; and the Content University and Technology Tracks.

January 4, 2010
Business Wire
Digital Signage Expo Announces Pre-Conference Events

Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and out-of-home networks has announced that its 2010 Pre-Conference Program, scheduled for Tuesday, Feb. 2, 2010, in Las Vegas, will feature a full day Digital Out-of-Home Advertising Summit and a full day Certification Program, as well as SPEED Training and DSE’s popular Live Guided Installation Tour.

January 2, 2010
Adweek
AdweekMedia Forecast 2010
If history is any guide, things won't play out the way you might guess

If there's one word that characterizes the out-of-home industry in 2010, it's transformation. This year will be when a greater proportion of signs are converted into digital opportunities; a larger quantity of advertisers will see the OOH light; and the entire industry will tap new research that paints a much richer picture of the sector's value.

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