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February 2010 Industry News
February 24, 2010
PR Newswire
Arbitron Develops Best-in-Class Training for Digital Out-of-Home Industry
Arbitron Inc. has launched a new educational series that includes insights on Out-of-home Video Advertising Bureau (OVAB) Audience Metrics Guidelines for digital out-of-home place-based media advertising affiliates. The core curriculum is targeted to sales professionals, executives, media consultants and others who desire a better understanding of the digital place-based media industry.
February 23, 2010
Digital Signage Today
DSE: Walmart reveals 18-month results for SMART Network
By all accounts, the SMART Network has been successful in the past 18 months, as it has proven to increase sales for many of the products that are advertised on it.
February 22, 2010
Advertising Age
Digital Marketing Guide: Out of Home
It's a $2.5 Billion Industry: Here's What You Need to Know
Digital out-of-home is any screen you see in in-store networks at your grocery, taxis, movie theaters and other settings. Since 2007, the Out-of-Home Video Advertising Bureau (OVAB) has been leading the industry's initiative to create measurement standards and practices for advertisers and agencies to measure these outdoor-video networks the same way they would other media, including TV.
February 22, 2010
Media Life Magazine
Your client at the NCAA Final Four
Advertisers can connect with fans at the big games
College basketball fans are a very desirable audience. They're young, with nearly half under age 44, and wealthy, with 42 percent boasting a household income of $75,000 or more. To give their clients a little extra oomph at these hugely popular events, media buyers can place their ad messages in the arenas and at pre-game events when the men's or women's Final Four are held during the first weekend in April.
February 19, 2010
Digital Signage Universe
New Digital Out-of-Home Audience Measurement Service Announced
"OVAB-Compliant Metrics Completed in 60 Days" claims Peoplecount
Peoplecount, a Toronto-based audience research company, has announced its new pre-packaged audience metrics service for Digital Out-of-Home networks. Designed to make audience metrics consistent, robust and easy to buy, the Digitalcounts Expresso service allows DOOH Networks to achieve audience counts that are OVAB compliant in as little as 60 days.
February 18, 2010
Digital Signage Expo
The Digital Out-of-Home Tipping Point
Lessons learned from the Web and the mobile industry reinforce that digital out-of-home media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.
February 18, 2010
RetailCustomerExperience.com
Six trends for in-store media in 2010
With global spending on technology products and services expected to grow 8.1 percent in 2010 to more than $1.6 trillion, there is likely to be more retailer adoption of digital media than we have seen in some time.
February 18, 2010
Digital Signage Universe
Digital Signage Expo Answers Industry Call for Independent Association
The new trade association, The Digital Signage Federation, will be a truly independent 501c non-profit association with legal and professional by-laws and an elected Board of Directors who represent a cross-section of the industry and are therefore motivated to act in the industry’s best interest.
February 17, 2010
MediaPost
DO Networks Expand With New Affiliates, Sales Hires
Several big digital out-of-home video networks recently announced expansions of their content distribution and ad sales forces. The news from the Health Club Media Network, Premier Retail Networks and National CineMedia suggest that 2010 will be a big growth year for DO, an emerging medium which has weathered the economic downturn better than most.
February 16, 2010
Media Life Magazine
Your client kicking up her heels
Flash mobs are the hot thing in alternative media
These days a great out-of-home advertising campaign doesn't just connect with the people on the street. It also finds a second life on the web, and there are few stunts more effective at drawing people online than a video of a wacky flash mob.
February 11, 2010
Digital Signage Universe
Aberdeen Group Research Report Finds Top Brands That Use Digital Signage Increase Brand Awareness
Aberdeen Group, a Harte-Hanks Company have announced the availability of a new research report on leading brand usage of digital signage systems to deliver messages to their customers. The report revealed that digital signage, when used in an interactive and engaging manner, increased customer advocacy over six times more than average companies.
February 9, 2010
DailyDOOH
Captivate's Nielsen Survey Follows OVAB Guidelines
Captivate Network, which has announced the results of a major, in-depth survey undertaken by The Nielsen Company, is believed to be the first digital out-of-home company to offer both U.S. and Canadian advertisers audience metrics that are consistent with OVAB guidelines. The survey shows that Captivate delivers an audience of several million employed, high-income consumers who pay attention to the company’s elevator screens and use the content on them to help make buying decisions.
February 01, 2010
Digital Cinema Report
Expectations Strong for 2010 Growth in Cinema Advertising
Based on analyst forecasts and the overall strength of movies the studios have scheduled to release during the New Year, expectations for 2010 look to be positive: both ZenithOptimedia and Magna forecast that cinema will be one of the very few media categories to post gains for 2010.
February 01, 2010
Media Life Magazine
Your client's ad at spring training
How to reach the most avid of Major League fans
At spring training, advertisers connect with fans who are passionate enough about their teams to travel great distances to see them. Fans schedule their trips to include preseason games, batting practices and hanging out at the park, where advertisers can set up booths to engage people one on one.