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Industry News
Want to keep an eye on the state of the industry & where it's headed?
Check the Industry News section frequently to see what's being said, who's saying it and why it matters!
Industry News from Digital Signage Universe
July 29, 2010
Digital Signage Universe
CARE Media Holdings Expands Digital Signage Footprint to 5,500 Medical Specialty Offices
CARE Media Holdings Corp, whose KidCARE TV, Women's HealthCARE TV, and PetCARE TV networks air customized educational programming in 4,500 medical specialty offices throughout the United States, has announced plans to increase its coverage by adding 1,000 new medical specialty offices to its national digital footprint.
June 24, 2010
Digital Signage Universe
EYE Launches In-Mall Mobile Proximity Marketing Network
Leading Out-of-Home mall media specialist, EYE, has partnered with Ace Marketing & Promotions to launch a Mobile Proximity Marketing Network across EYE's digital Eyelite units. With Ace's technology, advertisers can reach on-the-go shoppers via their mobile devices. This Mobile Proximity technology delivers rich media content via Wi-Fi or Bluetooth within EYE malls.
June 22, 2010
Digital Signage Universe
Planes, Trains & Automobiles - Digital Signage Takes Transport
The Screen Forum's New York Launch Event Focuses on the Digital Out-of-Home Transportation Sector
The event, Planes, Trains & Automobiles: Digital Signage Takes Transport, was held in association with the Digital Screenmedia Association and brought together thought leaders from advertising, media, and industry stakeholders to explore the current trends in digital out-of-home media in the transit sector.
June 14, 2010
Digital Signage Universe
Making Sense of Digital Place-Based Media Buying
How New Tools and Services Are Making It Easier to Buy and Plan Digital Out-of-Home Media
One of the primary issues facing our industry is finding a way to make it easy for brands and their agencies to access, plan, and buy advertising on digital placed-based networks. Fortunately, there are several companies and organizations working on solving this problem.
May 26, 2010
Digital Signage Universe
EYE Shares Key Insights on Spending Habits and Behaviors of College Students
Leading Out-of-Home media specialist, EYE, has released key insights from a research study that reveals the mindset and purchasing behaviors of college students across a number of categories, along with information on how to reach this highly valuable audience.
May 5, 2010
Digital Signage Universe
Digital Signage Expo Issues Q1 2010 Business Barometer Report
Majority Have Positive Outlook, Sales and Advertising Increase in DOOH Industry
Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and out-of-home networks, has announced the results of its Quarterly Business Barometer Survey for Q1 2010.
March 8, 2010
Digital Signage Universe
Australia's Outdoor Media Industry Launches MOVE
The first national, industry-wide audience measurement planning tool for outdoor media in Australia has been launched. MOVE, which stands for Measurement of Outdoor Visibility and Exposure, is Australia’s first national industry-wide audience measurement system for Out-of-Home (OOH) media and covers all major OOH environments including roadside, airports, railway/bus stations, buses/trams and shopping centres.
March 5, 2010
Digital Signage Universe
Digital Signage Expo 2010 Declared a "Success" by Exhibitors
The Conference and Trade Show, which ran last week, drew over 3,400 attendees, nearly a 14% increase over 2009. Both the increased attendance and the fact that there were 56 first-time exhibitors validates the preeminent position of DSE as the industry’s main show and is a positive sign that the digital signage industry is rebounding.
March 4, 2010
Digital Signage Universe
DIGITAL SIGNAGE EXPO 2010
Industry Sees Growth and Maturity
“We need to define key performance indicators for success,” said Mike Hiatt, President of Dynamic Retailing and speaker at this year’s Digital Signage Expo. Mr. Hiatt was part of a panel that explored the digital out-of-home industry’s prospects for growth, new technologies, and predictions for the future. The panel, moderated by Paul Flanigan, Partner of The Preset Group, also included Suzanne La Forgia, President & CEO of OVAB; and Jose Avalos, Director of Digital Signage at Intel Corporation.
February 19, 2010
Digital Signage Universe
New Digital Out-of-Home Audience Measurement Service Announced
"OVAB-Compliant Metrics Completed in 60 Days" claims Peoplecount
Peoplecount, a Toronto-based audience research company, has announced its new pre-packaged audience metrics service for Digital Out-of-Home networks. Designed to make audience metrics consistent, robust and easy to buy, the Digitalcounts Expresso service allows DOOH Networks to achieve audience counts that are OVAB compliant in as little as 60 days.
February 18, 2010
Digital Signage Universe
Digital Signage Expo Answers Industry Call for Independent Association
The new trade association, The Digital Signage Federation, will be a truly independent 501c non-profit association with legal and professional by-laws and an elected Board of Directors who represent a cross-section of the industry and are therefore motivated to act in the industry’s best interest.
February 11, 2010
Digital Signage Universe
Aberdeen Group Research Report Finds Top Brands That Use Digital Signage Increase Brand Awareness
Aberdeen Group, a Harte-Hanks Company have announced the availability of a new research report on leading brand usage of digital signage systems to deliver messages to their customers. The report revealed that digital signage, when used in an interactive and engaging manner, increased customer advocacy over six times more than average companies.
December 16, 2009
Digital Signage Universe
EYE Shares Shopper 2.0 Profile Study Findings
EYE’s new Shopper Profile 2.0 results are in, showing that while many shoppers said they would shop less or about the same as they did last holiday season, 44 percent said they were willing to spend more during the holidays when incented by a good sale or offer. In fact, 41 percent of shoppers report spending more than they intended in the mall environment.