Industry Information

Industry News

Want to keep an eye on the state of the industry & where it's headed?

Check the Industry News section frequently to see what's being said, who's saying it and why it matters!

Industry News from Digital Signage Today

July 19, 2010
Digital Signage Today
New light shed on DPAA initiatives

Former DPAA president Suzanne LaForgia previously identified three strategic initiatives for the DPAA going forward. DiFranza was able to provide an update on these, and talk about several more, shedding a bit more light on what the group has been working on and what to expect in the near future.

June 3, 2010
Digital Signage Today
Are small towns the big market for digital billboards?

With a network of five digital billboards in a market of just 25,000 residents, Ardmore, Okla., just might be the digital billboard capital of the universe. It’s also a perfect example of how small towns are perfect markets for digital billboards — as small-town billboard network operators are able to undercut competing media ad rates and target their ads more specifically to certain geographic and time-sensitive sectors.

May 18, 2010
Digital Signage Today
Atlantic City casino claims 'world's largest outdoor video display'

Harrah’s Resort Atlantic City is more than 500 feet of proof that digital signage deployments can come in nearly all shapes and sizes. At more than 500 feet tall, the entire building is a digital signage installation that illuminates the night sky in Atlantic City.

March 30, 2010
Digital Signage Today
OVAB now DPAA: leveraging new name to pursue new opportunities

Last week’s decision by the Out-of-Home Video Advertising Bureau (OVAB) to rebrand itself as the Digital Place-based Advertising Association (DPAA) probably should have come as little surprise to people in the digital signage and kiosk industries. Now that it has come, though, the association will use it as a springboard to seize new market share opportunities and launch new initiatives, say DPAA officials.

March 26, 2010
Digital Signage Today
All about the content: A strategic blueprint for DOOH networks

Creating design guidelines for the network and the content is an import step in the process of setting up a digital out-of-home network. This process starts with discussions with key stakeholders, and it ends with a formal design guideline document for everyone in the process to follow.

February 23, 2010
Digital Signage Today
DSE: Walmart reveals 18-month results for SMART Network

By all accounts, the SMART Network has been successful in the past 18 months, as it has proven to increase sales for many of the products that are advertised on it.

January 19, 2010
Digital Signage Today
How LED backlighting is changing outdoor digital signage

One of the buzzwords in the display industry right now is LED, thanks much in part to the rise of ultra-thin consumer screens that owe their one-inch depths to LED side-lighting technology. But long before being used in the home, LED-lit screens were being used commercially, and have since dramatically changed digital signage, particularly outdoor installations.

January 4, 2010
Digital Signage Today
Digital Signage Expo 2010 to present world's largest digital signage conference program

The conference will offer a total of 40 hour-long seminars presented in eight tracks, including the Communications-based and Advertising-based Digital Out-of-Home Networks Tracks; the Brands & Advertising Track, designed specifically for National Marketing and Advertising Agency Professionals; and the Content University and Technology Tracks.

August 27, 2009
Digital Signage Today
Five trends in digital out-of-home advertising

More attention is being paid to digital out-of-home (DOOH) advertising as companies in the space are beginning to consolidate in an attempt to gain critical mass, while organizations such as OVAB continue to push forward in solidifying metrics so that DOOH can be competitive with other forms of advertising.

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