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Industry News from Digital Signage Expo
July 22, 2010
Digital Signage Expo
7 Benefits of Using Restaurant Digital Signage
In addition to providing a cost-effective and efficient way to meet the new federally mandated food labeling requirements, digital signage provides restaurateurs with a flexible tool for enhancing customer service and increasing sales.
July 14, 2010
Digital Signage Expo
New Study Proves Value of Hospital-Based Digital Out-of-Home Advertising
The Patient Channel, a 24/7 in-hospital television network from Interactivation Health Networks, has conducted a study for one if its pharmaceutical advertisers that demonstrates above average ROI — a 5:1 ROI after six months and 8:1 ROI after a 12 month targeted advertising campaign.
July 1, 2010
Digital Signage Expo
Challenges and Opportunities in Deploying Digital Networks in a Transit Environment
If done correctly, use of DOOH transit advertising can be extremely beneficial to the ridership, the transit authority and its advertising sales partner.
April 1, 2010
Digital Signage Expo
DSE 2010 Content Award: LocaModa Inc. and Zoom Media & Marketing - Interactive Best Experiential Content
The VH1 program “The Great Debate” featured a groundbreaking interactive initiative that enabled audience participation via TV broadcast, VH1.com, Facebook, Viacom’s massive 44-inch HD screen in Times Square and Zoom Media & Marketing’s exclusive network of hundreds of digital out-of-home media locations.
April 1, 2010
Digital Signage Expo
Introduction to Digital Signage
Digital signage is a fast-growing technology that's still a new concept to many. By educating yourself on the fundamentals and understanding the key components that go into creating a working solution, you can deploy a successful digital signage system.
March 30, 2010
Digital Signage Expo
Digital Out-of-Home Advertising Displays Engage Consumers and Drive Action
According to the survey, consumer awareness of digital out-of-home advertising displays is high, with 72 percent of respondents age 18+ stating they had seen digital advertising in the past month. Digital displays in place-based venues such as restaurants, health clubs and shopping malls had the highest awareness level at 63 percent. In addition, awareness of digital out-of-home advertising displays is higher in major markets where they are more prevalent.
March 10, 2010
Digital Signage Expo
Nielsen Research Confirms Advertising Effectiveness of indoorDIRECT'S Restaurant Entertainment Network
Dallas-based indoorDIRECT Inc. , owner of the Restaurant Entertainment Network, has announced the results of a significant Nielsen audience study that reaffirms the effectiveness of advertising delivered on its digital out-of-home network.
February 18, 2010
Digital Signage Expo
The Digital Out-of-Home Tipping Point
Lessons learned from the Web and the mobile industry reinforce that digital out-of-home media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.
January 28, 2010
Digital Signage Expo
10 Top Digital Signage Trends
Numerous factors will figure into the success of digital signage in 2010, which is showing all the signs of being a banner year and tipping point for the industry.
January 28, 2010
Digital Signage Expo
How to Effectively Use Digital Signage in Sports and Entertainment Venues
In today’s competitive market it’s essential that stadiums and arenas offer more to the paying customer than simply a seat with good sightlines. As an increasingly varied target market demands more bang for their buck, entertainment venues are incorporating high performance digital signage as a way to communicate with customers and enhance the visitor experience.
January 5, 2010
Digital Signage Expo
Nielsen Study Shows Zoom's Fitness Digital Signage Network Engages Over 14 Million Viewers a Month
Zoom Media & Marketing, a fitness digital media company, recently announced that The Nielsen Company has confirmed that Zoom’s Fitness Network has the largest viewing audience of any measured digital health club media network and that its audience is significantly more affluent than the typical American.
November 25, 2009
Digital Signage Expo
Digital Out-of-Home Operator Eye Corp. Launches Online Tracking Tool
At the forefront of accountability and innovation, EYE is excited to deliver a new level of insights providing a summary of global Eye Tracking study results via an online mechanism, now available on EYE’s Web site at eyecorp.com/tools/eyetracking. This study is the first of its kind in the out-of-home audience measurement research to capture and analyze real behavior, in real environments, using real-time respondents in the airport and campus environments, said the company.
November 18, 2009
Digital Signage Expo
Forecasts Show Digital Out-of-Home Still on Track for Growth
Despite the impact of the recession on mainstream advertising and digital signage industry growth, digital out-of-home (OOH) remains a bright spot for network operators and brand advertisers, as well as those involved in the manufacture, distribution and installation of digital signage technology.