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Industry News from Digital Signage Association

March 25, 2010
Digital Signage Association
A digital on-ramp: How signage engages people, and turns them into customers

National brands with their large advertising budgets are creating energy for a category of products, but does it translate to buying their product, or do consumers then "shop" the category and make an alternative brand purchase? National brands relying on just TV advertising, to my way of thinking, are "preaching the gospel" but another brand might be "passing the collection plate." That is why stickiness is so important for a brand; stickiness that stays with a consumer from the sofa all the way to the shelf.

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