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Industry News from DailyDOOH
July 23, 2010
DailyDOOH
Nielsen Credits GSTV With 27 Million
Gas Station TV’s Pocketpiece reports are presented in a format common to all Nielsen-measured networks, including traditional television networks. The reports define standard Nielsen-provided analytics to support the planning, buying and post-buy evaluation of the Gas Station TV network.
May 17, 2010
DailyDOOH
Digital Billboards Help Save Hollywood Sign
Through its Los Angeles digital billboard network, Clear Channel Outdoor Holdings Inc., Phoenix, Arizona, recently played a central role in helping The Trust for Public Land raise enough money to preserve the land next to the famous, iconic Hollywood Sign.
May 7, 2010
DailyDOOH
Outdoor Ads Inspire Consumers To 'Tell Friend'
One in two Brits would follow up digital out of home adverts online, but are rarely given the information needed according to atmAd’s 2010 Consumer Interaction Report, which independently polled the views of 1,766 British consumers recently.
March 29, 2010
DailyDOOH
DSF Interim Board Elects Officers
Rich Cooley, CEO and founder of Visser Digital Media, Scottsdale, Arizona, has been elected chairman of the Interim Board of Directors of the new Digital Signage Federation. Also elected as officers of the Interim Board were Bob Stowe, director, marketing services, Wendy’s International, Dublin, Ohio, as vice-chairman, and Alan Brawn, principal, Brawn Consulting LLC, as secretary/treasurer.
March 25, 2010
DailyDOOH
Digital Place Based Advertising
So ‘Digital Place Based Advertising’ will replace ‘Out of Home Advertising Bureau’ and OVAB therefore becomes the DPAA – although it seems that OVAB Europe doesn’t necessarily agree with the name change and for the time being at least is set to continue with OVAB Europe – a four letter acronym which we have to say (with or without the ‘Europe’ suffix) seems to have built up quite a bit of brand equity over the last few years.
March 3, 2010
DailyDOOH
OOH Advertising Delivers High ROI
One of the key findings from the BrandScience analysis is that OOH’s ROI has been increasing over time whereas other media are, at best, flat.
February 9, 2010
DailyDOOH
Captivate's Nielsen Survey Follows OVAB Guidelines
Captivate Network, which has announced the results of a major, in-depth survey undertaken by The Nielsen Company, is believed to be the first digital out-of-home company to offer both U.S. and Canadian advertisers audience metrics that are consistent with OVAB guidelines. The survey shows that Captivate delivers an audience of several million employed, high-income consumers who pay attention to the company’s elevator screens and use the content on them to help make buying decisions.
November 20, 2009
DailyDOOH
Global DOOH Media Forecast 2009-2014
PQ Media's latest report is the ‘Global Digital Out Of Home Media Forecast 2009-2014‘ which reveals that digital out-of-home media is among the fastest growing media in the world and will, the report says, continue on an upward track in 2010. You can purchase the report for USD 1,295 (US1,495 after December 31 2009) here.
November 9, 2009
DailyDOOH
DOmedia Offers Free Trial New Subscription Directory Service
With the new service, DOmedia provides subscribing advertising agencies, brand advertisers and media buying agencies with premium information and detailed profiles of more than 200,000 specific media properties, resulting in a significant savings in time, money and resources during the research and discovery phase of campaign planning.
November 7, 2009
DailyDOOH
USA Today Digital Signage / DOOH Supplement II
March 20th saw the first USA Today Digital Signage / DOOH Supplement and January 29th will see Supplement II. Tony Hymes, Head Publisher of supplement publishing house Mediaplanet Inc., told us “The 620,000 copies of the 16-page, tabloid-sized full-color supplement included in the Friday, January 29, 2010 USA Today editions in New York, Chicago, Washington DC, and Los Angeles will reach an expected 2.2 million readers.”