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Industry Information

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Industry News

Want to keep an eye on the state of the industry & where it's headed?

Check the Industry News section frequently to see what's being said, who's saying it and why it matters!

 

August 2009 Industry News

August 27, 2009
Digital Signage Today
Five trends in digital out-of-home advertising

More attention is being paid to digital out-of-home (DOOH) advertising as companies in the space are beginning to consolidate in an attempt to gain critical mass, while organizations such as OVAB continue to push forward in solidifying metrics so that DOOH can be competitive with other forms of advertising.

August 17, 2009
Media Life Magazine
Digital Out-of-Home to Lead OOH Growth, Soar 13.2% through 2013

Out-of-home ad revenue will climb 4.9% from 2008 to 2013, compared to a 3.3% decline for traditional advertising, with growth driven by digital billboards, out-of-home digital video networks and alternative ambient advertising, which includes guerilla advertising, street teams and other nontraditional approaches.

August 14, 2009
Media Life Magazine
Big driver behind out-of-home: Digital
Forecast: Digital ad spending will almost double

The increase in digital billboards, video advertising networks (VANs) and alternative ambient advertising which is included in digital estimates, has driven much of the growth of the OOH industry the past few years, and it will continue to do so at least through 2013.

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