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Industry News
Want to keep an eye on the state of the industry & where it's headed?
Check the Industry News section frequently to see what's being said, who's saying it and why it matters!
April 2010 Industry News
April 29, 2010
Advertising Age
Kraft Heads to Big Screen as Part of Cinema-Ad Deal
Food Giant Brings Branded Content, Not Re-Purposed TV Spots, to Pre-show Programs
As part of a new multimillion-dollar deal with National CineMedia, food behemoth Kraft is becoming the first food marketer to create unique long-form in-cinema commercial content.
April 14, 2010
Self-Service & Kiosk Association
Questions and answers about the new Digital Screenmedia Association
Here are some answers to what we anticipate will be frequently asked questions regarding the recent merger.
April 14, 2010
Media Life Magazine
Who's really seeing ads on video screens
It's a surprisingly young audience, and it's huge
Nielsen rolled out its first-ever out-of-home video ad numbers for movie theaters and such other venues as gas stations, health clubs, restaurants and convenience stores. The data is compatible with Nielsen ratings for TV and the internet, thus allowing media buyers and sellers to make cross-media comparisons. The numbers are certainly striking.
April 14, 2010
MediaPost
Digital Signage Groups Merge to Form Digital Screenmedia Association
The burgeoning digital out-of-home media marketplace is undergoing some consolidation among some key trade groups. The Digital Signage Association and the Self-Service & Kiosk Association Tuesday announced plans to merge and form a new organization called the Digital Screenmedia Association (DSA).
April 13, 2010
MediaPost
Nielsen Breaks 4th Wall: Releases Report Comparing Place-Based With Traditional TV
In a move that will enable the burgeoning digital out-of-home media marketplace - especially place-based video networks - to be planned and bought alongside traditional TV networks, Nielsen this week released the first edition of a regular quarterly report that will enable advertisers and agencies to compare their audience reach with TV and, and eventually, with other screen-based media such as online and mobile video.
April 13, 2010
MediaPost
Movie Metrics: Cinema Ads Click With Viewers
A new report from the Cinema Advertising Council and NewMediaMetrics details consumers' emotional attachment to different media, as well as brands appearing in various media contexts. The findings suggest that cinema advertising can compete effectively with television for video advertising dollars.
April 11, 2010
The New York Times
The Incidental Video Screen Is Seen by More Viewers Than Prime Time
A NEW report from the measurement company Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television.
April 5, 2010
Media Life Magazine
Your client's ad at the boxing ring
Reach an audience of young males advertising ringside
Advertisers are always eager to connect with young men, and there's perhaps no more reliable place to find them at boxing matches, where more than three quarters of the audience is male and young.
April 1, 2010
Digital Signage Expo
DSE 2010 Content Award: LocaModa Inc. and Zoom Media & Marketing - Interactive Best Experiential Content
The VH1 program “The Great Debate” featured a groundbreaking interactive initiative that enabled audience participation via TV broadcast, VH1.com, Facebook, Viacom’s massive 44-inch HD screen in Times Square and Zoom Media & Marketing’s exclusive network of hundreds of digital out-of-home media locations.
April 1, 2010
Digital Signage Expo
Introduction to Digital Signage
Digital signage is a fast-growing technology that's still a new concept to many. By educating yourself on the fundamentals and understanding the key components that go into creating a working solution, you can deploy a successful digital signage system.