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Industry News
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Industry News from Advertising Age
June 22, 2010
Advertising Age
Diesel Wins Outdoor Grand Prix for 'Be Stupid'
Jury Also Awards Andes Beer Grand Prix for 'Teletransporter' for Its 'Ambient' Execution
The trophies for outdoor at the 57th annual Cannes Lions International Advertising Festival today went to two different executions -- one decidedly technological and one decidedly not.
June 14, 2010
Advertising Age
Inside Outdoor Advertising's Digital Makeover
Old Billboard Medium Embraces Technology, Creativity
Technology is transforming this old-as-the-ages ad channel into something far more interactive, whether it's billboards that change color or shift shapes, or bus shelters that interact with the mobile phone in your hands.
April 29, 2010
Advertising Age
Kraft Heads to Big Screen as Part of Cinema-Ad Deal
Food Giant Brings Branded Content, Not Re-Purposed TV Spots, to Pre-show Programs
As part of a new multimillion-dollar deal with National CineMedia, food behemoth Kraft is becoming the first food marketer to create unique long-form in-cinema commercial content.
March 30, 2010
Advertising Age
Outdoor Ad Industry Finally Gets Its Improved Metrics
'Eyes On' Should Help Outdoor Compare Against, and Compete With, Other Media
A longtime project of the Traffic Audit Bureau, the outdoor industry's measurement agency, Eyes On has been in development for the last five years, including several delayed launches. The currency was conceived to provide more accurate audience data from the outdoor industry's previous measurement, Daily Effective Circulation, or DEC.
February 22, 2010
Advertising Age
Digital Marketing Guide: Out of Home
It's a $2.5 Billion Industry: Here's What You Need to Know
Digital out-of-home is any screen you see in in-store networks at your grocery, taxis, movie theaters and other settings. Since 2007, the Out-of-Home Video Advertising Bureau (OVAB) has been leading the industry's initiative to create measurement standards and practices for advertisers and agencies to measure these outdoor-video networks the same way they would other media, including TV.