COLUMBUS, Ohio, Nov. 4 -- DOmedia (www.domedia.com), the most comprehensive
database and tool set for alternative, traditional and digital out-of-home media, introduces a
new subscription-based directory service of media property information. DOmedia provides
subscribing advertising agencies, brand advertisers and media buying agencies with premium
information and detailed profiles of more than 200,000 specific media properties, resulting in a
significant savings in time, money and resources during the research and discovery phase of
campaign planning.
"We've invested extensively in building a database that provides significant value to the
advertising and marketing industry," said Andrew Mansinne, CEO of DOmedia. "Advertisers
and agencies indicate this information is a premium because it saves time, resources and
money when planning a comprehensive campaign. Agencies and brand advertisers don't have
to commit company resources to maintaining a spreadsheet of information that is virtually
impossible to keep up-to-date. At DOmedia, we maintain all of the valuable detailed
information advertisers and agencies need, make it easily searchable and pair it with industry
resources and data that empower advertisers and agencies to make informed decisions about
their media spend."
Media sellers and property owners benefit from increased visibility among serious, qualified
buyers and are assured that proprietary information about their media property characteristics
and logistics are shared with only qualified, interested advertisers.
DOmedia remains a valuable, complementary research tool that is free to list and free to
search. Basic information such as name, address and contact information of the media seller is
available for free. DOmedia subscribers receive access to advanced search features such as
single and multiple DMAs, Metro Areas (MSAs), zip code and proximity abilities. Subscribers
also gain access to critical data points for each media property including: rates, contract terms,
lead times, impressions, coverage area and creative specs. In addition, subscribers will have
access to the DOmedia Resources library, complete with up-to-date industry information and
DMA reports to assist with planning and ideation.
Companies can purchase one DOmedia subscription per company that provides unlimited
access and approved user accounts for 12 months from the activation date. Pricing is based
on either annual billings of an agency or annual media spend by an advertiser.
Current DOmedia users will be able to access the full DOmedia subscription service on a free
trial basis through November 30. New subscribers can request a free trial. For more
information or to request a free trial, visit www.DOmedia.com or call 866-939-3663.
About DOmedia
DOmedia is the most comprehensive database and tool set for alternative, traditional and
digital out-of-home media. Through its online marketplace, the site encourages the creative
use of people, places and things (such as place-based digital networks, street teams, sides of
buildings and more) to communicate a marketing message. Innovative inventory management
tools and in-depth search functionality simplify participation in this growing channel. DOmedia
currently has more than 700 media sellers and 300 advertisers and agencies registered on the
site, with more than 6,000 inventory searches performed monthly. The company is privately
funded and based in Columbus, Ohio. For more information, go to www.DOmedia.com.
Media contact:
Tim Wieland
248-304-1414
wieland@airfoilpr.com