COLUMBUS, Ohio (June 2, 2010) – DOmedia (www.domedia.com), the most comprehensive
database and tool set for alternative, traditional and digital out-of-home media, today released its
enhanced DOfind tool to the public. The online, subscription-based tool allows agencies and
advertisers to search more than 200,000 out-of-home media properties using an extensive set of
parameters, such as venue type and target audience, for precise results. From the initial search
results, subscribers can access detailed information for each product offering, including planning
rates, locations, audience data, production requirements and company contact information. The
result is a significant savings in time, money and resources during the concept development,
research and early planning phases of a campaign.
Whether a subscriber is building a digital out-of-home media plan to reach active moms in the top
10 DMAs or needs unique media ideas to reach beach-goers in Southern California within 5 miles
of a client’s swimwear shop, the enhanced DOfind platform makes it easy to locate the
information they need faster than ever before. Through its wide variety of search criteria options,
DOfind easily powers both broad and targeted data requests. Search options include defined
geographies (DMAs, MSAs, ZIP Code and proximity to a location), media category, venue type or
target audience demographics. Dynamic filters, user-defined sort order and Product Profile
summaries enable DOfind subscribers to quickly identify the best media options for their needs.
From the Search Results, subscribers can select the appropriate Product Profiles to access
critical planning-level data such as network at a glance (for digital place-based media only),
planning rates, contract terms, audience demographics, network impressions, coverage areas, art
requirements and production specs, to name a few. Additionally, agency and advertiser clients
can send an electronic request-for-information (RFI) at any time, using a quick link within the
profile. After viewing product information at an aggregate level, the user can then view locationspecific
information for each listing.
"With the launch of DOfind, subscribers can now navigate the industry’s most extensive data
warehouse of out-of-home media properties using a refined vertical search engine," said Rich
Langdale, Interim CEO, DOmedia & Managing Partner, NCT Ventures. "DOfind not only helps
our clients identify what media properties are out there, it also gives them unparalleled
information about each and every one of them. With this tool, agencies and advertisers can
research and identify the right properties and providers for their campaigns more efficiently than
ever before, giving them more time to plan creative, effective and successful campaigns.”
DOmedia unveiled its first search platform in August 2008 (during the OAAA STAR Showcase)
and solicited extensive customer feedback to improve the research vehicle, both in terms of
search functionality as well as the media property data available. That feedback has been
incorporated into DOfind’s enhanced capabilities and interface, resulting in an experience
optimized for usability.
DOmedia’s basic search tool remains a valuable, complementary research and ideation resource
available to all approved, registered users. Basic elements such as name, address and contact
information for the media provider are available for free.
With the purchase of a DOmedia subscription, qualified agency and advertiser clients receive
unlimited access to all DOfind features for 12 months from the activation date. Pricing is based on
the total number of registered subscribers within each organization. For more information, an
online demonstration, or to request a free trial, visit www.DOmedia.com.
About DOmedia
DOmedia connects agencies and advertisers with an extensive nationwide database of
alternative, traditional and digital out-of-home media properties and providers. Through its online
platform, the site encourages the creative use of people, places and things (such as place-based
digital networks, street teams, sides of buildings and more) to help advertisers develop the most
compelling campaigns. Innovative inventory management tools and in-depth search functionality
simplify participation in this growing media channel. DOmedia currently has more than 200,000
media properties, 700 media providers and 300 agencies and advertisers registered on the site.
The company is privately funded and based in Columbus, Ohio. For more information, visit
www.DOmedia.com.
For more information, contact:
Molly Borchers
(614) 383-1626
Molly.borchers@fahlgren.com